CHALLENGE

Combine 3 separate websites (Seeds, Foods, and Grants for Small local and neighborhood gardens) into a single one, recipes, modernize it. Oh, and add e-commerce too.

 

SOLUTION

The Solution came via storytelling and cross-selling:

From SEED to PLATE... to COMMUNITIES

(and by the way, here are great RECIPES for all of those) 

Every page of the experience cross sells  are looking at seeds for Tomatoes, the page will contain:

• Recipes that use tomatoes

• Food products that contain tomatoes

•  UGC about tomatoes

• Content related to other Summer Vegetables 

 

RESPONSIBILITIES

Strategist, UX designer and team leader, CX Developer and User testing lead