CHALLENGE

Delta's IFE was outdated. Virgin America was making headlines with its' new IFE system, which allowed seat-to-seat chat and food ordering service.

We were challenged with creating a product that would revolutionize the In-Flight entertainment industry 

​

SOLUTION

After a lot of research on different systems (passengers take a lot of pictures of IFE's when they go on trips, which made our life easier), we designed a system that, on top of the regular movies + games + music channels, allowed for:

• Contextual Advertising banners (which paid for the integration)

• In-flight magazine exchange

• Chat-to-chat -but only with approved members traveling together

• Content share

• A dedicated kid's channel, with customizable look & feel.

 

RESPONSIBILITIES

I was responsible for Strategy (with focus on "big ideas", UX and Visual Design), Information Architecture, Documentation, User Testing and QA