New Fruttare Fruit Bars, a brand synonymous with a positive outlook on life, has partnered with (Initially Adam Levine) Grammy Award-winning artist Ne-Yo and platinum-selling artists Cher Lloyd for a first-time collaboration. Fruttare, Ne-Yo, and Cher are working together to give fans unprecedented input into the creative songwriting process by inspiring them through their social submissions.

 

Fans are invited to submit song lyrics as well as tagged photos for this effort, which will "inspire" Cher Lloyd and Ne-Yo as they write their song. 

 

The final video is generated an posted on the user's page, taking advantage of their personal "good" moments (most liked photos) on Facebook. Each user has a unique video.

 

RESPONSIBILITIES

Strategist, UX designer and team leader,