CHALLENGE

The brand wanted to honor dads by celebrating their real moments of Fatherhood.

 

SOLUTION

We turned real super dads into superheroes by recognizing their everyday feats of awesomeness.

 

By partnering with a small app developer in Russia, we were able to create a face uploader that turned dad's face into a stylized cartoon and inserted it into the user's selected template.

 

RESPONSIBILITIES

Strategist, UX designer and team leader,