CHALLENGE

Kids who cook develop healthier eating habits that last a lifetime. .

Uncle Ben’s challenged us to create a program that would bring families cooking together through a cooking contest, that would also benefit school cafeterias.

 

SOLUTION

Via an online contest, families were invited to create Recipes and share pictures online. The prizes included cash for the family and a Cafeteria makeover for their school.

 

Since multiple entries (1 a day, every day) of multiple kids in multiple schools were allowed, a streamlined and easy to use dashboard and upload rules needed to be addressed in IA. We made the experience easy for the parents.

 

RESPONSIBILITIES

I was responsible for Strategy  Information Architecture, Documentation, User Testing and QA.